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Introduction

Are you planning to start a business in the UAE? With its thriving economy and business-friendly environment, the UAE is a hotspot for entrepreneurs worldwide. However, amidst the excitement of setting up your venture, one crucial step often gets overlooked: trademark registration. Registering your trademark not only protects your brand identity but also safeguards your intellectual property rights. In this guide, we’ll walk you through the entire process, from understanding trademarks to the step-by-step registration process, fees, and more. Let’s dive in!

What is a Trademark?

A trademark is a unique symbol, logo, name, or design that distinguishes your brand from others. In the UAE, trademarks are governed by Federal Decree Law No. (36) of 2021. According to Article 2, a trademark can include names, figures, colors, holograms, and even sounds, as long as they are distinctive and not generic to your industry.

What Cannot Be Registered as a Trademark?

Before finalizing your trademark, it’s essential to know what cannot be registered. Here’s a quick list of restrictions under Article 3:

  • Generic names or images of the product/service.
  • Symbols against public morals or religious beliefs.
  • Flags, logos, or emblems of public entities.
  • Third-party names or logos without consent.
  • Misleading or copied trademarks.

Why Register a Trademark in the UAE?

While trademark registration is not mandatory in the UAE, it offers several advantages:

  • Legal Protection: Safeguard your brand from infringement and unauthorized use.
  • Brand Recognition: Build trust and loyalty among customers.
  • Global Expansion: A registered trademark makes it easier to expand your business internationally.

Step-by-Step Guide to Trademark Registration

Registering a trademark in the UAE is a straightforward process, thanks to the Ministry of Economy’s e-services. Here’s a detailed guide:

Step 1: Check Eligibility and Restrictions

Before starting, review the eligibility criteria and restrictions under UAE law. Ensure your trademark is unique and complies with the guidelines.

Step 2: Select a Trademark Class

There are 45 trademark classes—34 for products and 11 for services. Choose the class(es) that best represent your business. For example:

  • Class 25: Clothing, footwear, and headgear.
  • Class 35: Advertising and business services.

Step 3: Conduct a Trademark Search

To avoid rejection, conduct a trademark search to ensure your chosen mark isn’t already registered. Here’s how:

  1. Visit the Ministry of Economy’s website.
  2. Submit an online application with a fee of AED 350.
  3. Receive results within 24 hours.

Step 4: Gather Required Documents

Prepare the following documents:

  • Power of Attorney (if using a legal agent).
  • Copy of the applicant’s passport.
  • Trademark design sample.
  • List of goods/services to be protected.
  • Trade license (for corporate applicants).

Step 5: Submit the Application

Log in to the Ministry of Economy’s website, complete the application form, attach the documents, and pay the AED 750 fee.

Step 6: Wait for Approval

The Ministry will review your application and respond within 90 days. If approved, proceed to the next step.

Step 7: Pay Publication Fees

Pay AED 750 to publish your trademark in the Official Trademark Bulletin. This initiates a 30-day objection period.

Step 8: Receive Your Certificate

After the objection period, pay the final registration fee of AED 5000. Your trademark certificate will be issued within 30 days.

Documents Required

Here’s a checklist of documents you’ll need:

  • Power of Attorney (if applicable).
  • Passport copy of the applicant.
  • Trademark design.
  • List of goods/services.
  • Trade license (for companies).

Fees and Timeline

The total cost for trademark registration in the UAE is AED 6850, broken down as follows:

  • Trademark Search: AED 350
  • Application Fee: AED 750
  • Publication Fee: AED 750
  • Registration Fee: AED 5000

The entire process takes approximately 90 days.

Benefits of Trademark Registration

Registering your trademark offers several benefits:

  • Legal Protection: Take legal action against infringement.
  • Brand Identity: Establish a unique identity in the market.
  • Business Growth: Build customer trust and loyalty.

Top Trademark Registration Companies

If you prefer professional assistance, consider these companies:

1. Al Raqeem Intellectual Property

With over 1000 successful cases, Al Raqeem offers end-to-end trademark services, including registration, renewal, and litigation.

Contact: +971 4 321 3314

2. Jitendra Intellectual Property (JIP)

JIP provides affordable trademark services, including registration and copyright protection.

Contact: +971 4 343 8022

3. KGRN Chartered Accountants

KGRN specializes in business setup and trademark registration, offering tailored solutions for SMEs and large corporations.

Contact: +971 4 557 0204

FAQs

1. How long does a trademark last in the UAE?

A trademark is valid for 10 years and can be renewed thereafter.

2. Is trademark registration mandatory in the UAE?

No, but it provides legal protection for your brand.

3. What are the renewal fees?

Renewal costs AED 6500 within the 10-year period and AED 7250 within 6 months after expiry.

Conclusion

Registering a trademark in the UAE is a vital step for protecting your brand and ensuring its long-term success. By following the steps outlined above, you can navigate the process with ease. Whether you choose to handle it yourself or hire a professional, securing your trademark is an investment in your business’s future. Ready to get started? Begin your trademark registration today and safeguard your brand’s identity!

For more insights on UAE business laws and regulations, stay tuned to our blog!