- Why Dubai is the Perfect Stage for Jashn-e-Rekhta
- What Makes Jashn-e-Rekhta 2025 Special?
- Bridging Generations: Urdu for the Modern Audience
- The Role of Technology in Reviving Urdu
- Why Dubai is the Permanent Home for Jashn-e-Rekhta
- Key Takeaways and FAQs
Why Dubai is the Perfect Stage for Jashn-e-Rekhta
Dubai, a city synonymous with cultural diversity and innovation, has once again proven to be the ideal host for Jashn-e-Rekhta, the world’s largest Urdu literary festival. With its multicultural ethos and global appeal, Dubai serves as a bridge between East and West, making it the perfect stage to celebrate the timeless charm of Urdu. The festival, organized by the Rekhta Foundation, not only highlights the linguistic beauty of Urdu but also fosters a deeper connection between communities across borders.
Sanjiv Saraf, founder of the Rekhta Foundation, emphasizes Dubai’s unique role:
“Dubai values and celebrates cultural heritage as much as we do. The city’s ability to bring together diverse communities aligns perfectly with our mission to unite people through the love of Urdu.”
This sentiment is echoed by the overwhelming response from audiences during the inaugural edition, which inspired the foundation to return with an even more ambitious and enriching experience.
What Makes Jashn-e-Rekhta 2025 Special?
The 2025 edition of Jashn-e-Rekhta promises to be bigger and better, with a carefully curated program that reflects the depth and diversity of Urdu language and culture. Held at Zabeel Park across two stages, the festival will feature over 30 distinguished artists, poets, and performers from India, Pakistan, and the GCC. Attendees can look forward to a rich tapestry of experiences, including:
- Poetry recitations by legends like Javed Akhtar and Zehra Nigah
- Musical performances by Shafqat Amanat Ali and Ali Sethi
- Panel discussions with thought leaders such as Arfa Sayeda Zehra and Samina Peerzada
- Interactive sessions blending traditional Urdu with modern sensibilities
This year’s festival also introduces new elements to engage younger audiences, ensuring that Urdu’s cultural treasure remains relevant across generations.
Bridging Generations: Urdu for the Modern Audience
One of the key challenges faced by Urdu enthusiasts is bridging the gap between traditional audiences and younger generations. Huma Khalil, trustee and creative director of the Rekhta Foundation, explains:
“We’ve curated an eclectic mix of experiences to highlight the timeless beauty of Urdu while making it accessible and engaging for modern sensibilities.”
To achieve this, the festival incorporates interactive elements such as tech-enabled poetry games and dynamic social media campaigns.
For instance, younger attendees can participate in poetry slams or explore Urdu through augmented reality (AR) experiences. These innovative approaches not only make the language more relatable but also demonstrate its relevance in today’s digital age.
The Role of Technology in Reviving Urdu
Technology plays a pivotal role in ensuring that Urdu remains a living, breathing language for future generations. The Rekhta Foundation has embraced this by integrating digital tools into the festival. From mobile apps that teach Urdu calligraphy to AI-powered poetry generators, the festival leverages technology to make Urdu more accessible and engaging.
Here are some actionable tips for using technology to connect with Urdu:
- Explore Urdu Learning Apps: Apps like Rekhta Dictionary and Urdu Lughat can help beginners learn the language at their own pace.
- Engage on Social Media: Follow Urdu poetry pages and hashtags to stay updated on trends and events.
- Attend Virtual Events: Many Urdu literary festivals now offer online sessions, making it easier to participate from anywhere in the world.
Why Dubai is the Permanent Home for Jashn-e-Rekhta
Dubai’s welcoming spirit and commitment to cultural diversity have made it the permanent home for Jashn-e-Rekhta. Satish Gupta, head of festivals and programmes at the Rekhta Foundation, notes:
“Dubai has been incredibly supportive, providing a wonderful platform to celebrate Urdu’s cultural richness. We look forward to many more opportunities to bring people together through the shared love for Urdu.”
The city’s strategic location, world-class infrastructure, and multicultural population make it an ideal hub for such a global event. By hosting the festival annually, Dubai not only strengthens its cultural fabric but also reinforces its position as a global leader in promoting heritage and tradition.
Key Takeaways and FAQs
As we celebrate the timeless charm of Urdu at Jashn-e-Rekhta 2025, here are some key takeaways:
- Dubai’s multicultural ethos makes it the perfect stage for celebrating Urdu.
- The festival’s innovative approach ensures that Urdu remains relevant for younger generations.
- Technology plays a crucial role in reviving and preserving Urdu’s cultural heritage.
FAQs
1. What is Jashn-e-Rekhta?
Jashn-e-Rekhta is the world’s largest Urdu literary festival, celebrating the language’s rich cultural heritage through poetry, music, and panel discussions.
2. Where is Jashn-e-Rekhta held?
The festival is held annually in Dubai, at Zabeel Park, due to the city’s multicultural appeal and supportive infrastructure.
3. How can younger audiences engage with Urdu?
Younger audiences can explore Urdu through interactive apps, social media campaigns, and tech-enabled experiences like poetry games and AR.
4. Who are some of the notable speakers at Jashn-e-Rekhta 2025?
The festival features prominent figures such as Javed Akhtar, Saba Qamar, Imran Abbas, and Shafqat Amanat Ali, among others.
By attending Jashn-e-Rekhta, you not only immerse yourself in the beauty of Urdu but also contribute to preserving a cultural treasure for future generations. Whether you’re a seasoned Urdu enthusiast or a curious newcomer, this festival offers something for everyone.
